The 10 Most Popular Celebrity Beauty Brands in America Right Now
When it comes to beauty, we’re clearly still taking notes from our favorite celebs.
A recent study by marketing experts at Skyline Social crunched the numbers on monthly search volumes to reveal the most sought-after celebrity-owned beauty brands in the U.S., and let’s just say, some of these names won’t surprise you (hey there, Selena Gomez), while a few might make you do a double take (yes, Goop is thriving).
Whether you’re restocking your go-to blush or prepping your holiday wish list, these are the brands Americans are obsessing over right now:
1. Rare Beauty by Selena Gomez — 274,402 Monthly Searches
It’s official: Rare Beauty takes the crown. With over 274,000 searches a month, Selena Gomez’s brand is the most sought-after in the nation. Between the viral Soft Pinch Liquid Blush, clean formulations, and inclusive shade ranges, it’s easy to see why she tops the list.
And it’s not just her beauty line—Selena was also recently ranked as one of the most influential female fashion icons in the U.S. (spoiler: she beat out some major legends).
2. Fenty Beauty by Rihanna — 248,134 Monthly Searches
Coming in hot at number two is Rihanna’s Fenty Beauty, with 248K+ monthly searches. From red carpet appearances to runway shows, Rihanna knows how to set trends. Her beauty line—famous for its 50-shade foundation range—is just another reason we love her. It’s inclusive, high-performance, and still totally glam.
3. Goop by Gwyneth Paltrow — 112,443 Monthly Searches
Love it or side-eye it, Goop is thriving. With 112K monthly searches, Gwyneth Paltrow’s clean beauty and wellness brand is still turning heads—whether it’s for the GOOPGENES Nourishing Body Butter or its more eyebrow-raising offerings. (Yes, those candles are still a thing.)
4. Supergoop! — 96,378 Monthly Searches
Founded by Holly Thaggard and backed by tennis superstar Maria Sharapova, Supergoop! ranks fourth with nearly 96,000 searches a month. This SPF-focused brand helped make daily sunscreen cool again—and necessary. Their Unseen Sunscreen is a staple in many beauty routines, including mine.
5. Kylie Cosmetics by Kylie Jenner — 89,798 Monthly Searches
While the hype may have cooled a bit, Kylie Cosmetics still racks up nearly 90,000 searches a month. Since launching her Lip Kits in 2015, Kylie’s built a global, cruelty-free beauty empire—complete with 55 million followers and endless viral moments.
6. Meaningful Beauty by Cindy Crawford — 75,093 Monthly Searches
A favorite for 35+ skincare routines, Cindy Crawford’s Meaningful Beauty clocks in with 75,000+ monthly searches. With dermatologist co-founder Dr. Jean-Louis Sebagh, this line focuses on age-defying skincare that’s more results-driven than flash.
7. Florence by Mills by Millie Bobby Brown — 71,023 Monthly Searches
Gen Z fave Millie Bobby Brown is doing more than fighting Demogorgons—her brand Florence by Mills gets over 71,000 monthly searches thanks to its gentle, fun formulations and now, a fresh expansion into Florence by Mills Coffee.
8. Cécred by Beyoncé — 55,229 Monthly Searches
Beyoncé could launch a line of rocks and we’d probably buy it—but Cécred happens to be a thoughtful haircare brand aimed at restoring and protecting all hair types. With 55,000+ searches a month, it’s quickly becoming a staple in the celeb beauty space.
9. Jeffree Star Cosmetics — 51,793 Monthly Searches
Known for his bold style and dramatic launches, Jeffree Star’s makeup line still draws attention with 51,000+ monthly searches. If full glam, blinding highlights, and unfiltered branding are your thing—this one’s for you.
10. Victoria Beckham Beauty — 36,623 Monthly Searches
Last but not least: Victoria Beckham Beauty. With just over 36,000 monthly searches, this line leans into minimalism, clean formulations, and luxury. If your skincare routine leans more spa-night than TikTok trend, you might also enjoy a product I recently reviewed that’s become a part of my own weekly rotation: my honest review of the CurrentBody Skin LED Light Therapy Mask. Spoiler: it’s pricey but legit.
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