These Are the Priciest Celebrity-Owned Makeup Brands, Ranked From Cheapest to Most Expensive
A new study reveals what it really costs to get a full face of makeup from the biggest celebrity beauty brands.
The beauty industry is full of celebrity-backed brands, but not all of them will hit your wallet the same way.
A new study by Skyline Social compared the prices of a full face of makeup from some of the biggest names in the business: foundation, concealer, mascara, lip products, brows, powder, primer or setting spray, and blush or bronzer. Brands missing any of those basics were excluded, and the cheapest single-use option was chosen where multiple existed.
Here is how the seven brands stacked up, starting with the most budget-friendly and climbing to the priciest.
7. FLOWER Beauty by Drew Barrymore ($87)
Drew Barrymore’s FLOWER Beauty lives up to its promise of affordability. A full face here comes in at just $87, with products like the Get Real Serum Foundation ($16.99) and Dream Warrior Mascara ($11.99). Even the blush, Flower Pots Powder Blush, lands at only $11.49. It is an accessible option for shoppers who do not want to sacrifice quality while staying under $100.
6. Honest Beauty by Jessica Alba ($111)
Jessica Alba’s Honest Beauty lands in the clean and transparent corner of the industry. A complete face totals $111, thanks to items like the CCC Clean Corrective Tinted Moisturizer ($16.99) and the mascara primer duo ($19.99). It is the kind of brand that blends skincare and makeup, great if you want a natural look with ingredients you can actually pronounce.
5. r.e.m. beauty by Ariana Grande ($156)
Ariana Grande’s line has a playful, futuristic edge. At $156 for a full routine, it is mid range compared to its peers. The Sweetener Foundation runs $35, while the Flourishing Volumizing Mascara is just $16. With lip glosses priced at $17, r.e.m. strikes a balance between trendy packaging and fairly approachable pricing.
4. Rare Beauty by Selena Gomez ($164) — tied
Selena Gomez built Rare Beauty around a message of self-acceptance, and the products do not disappoint. A full face costs $164, with the standout being the Soft Pinch Liquid Blush ($24), which has basically become a cult favorite. Add in the $30 foundation and $22 mascara, and it is easy to see why Rare Beauty is a go to for fans who want makeup that performs without feeling heavy.
4. Kylie Cosmetics by Kylie Jenner ($164) — tied
Also totaling $164, Kylie Jenner’s brand is known for trend-driven launches and constant collabs. The Power Plush Longwear Foundation is $36, and the Matte Lip Crayon comes in at $18. It is polished, Instagram ready makeup at a mid tier price point, perfect for those who keep up with every new drop.
3. Fenty Beauty by Rihanna ($182)
Rihanna’s Fenty Beauty disrupted the industry when it debuted with inclusive shades, and it still holds its place as a heavyweight. A full face runs $182, anchored by the Eaze Drop Skin Tint ($36) and the Gloss Bomb lip gloss ($21), which has been a best seller since day one. Add in the cream blushes and brow pencils, and you have a versatile lineup that delivers glam without hitting the luxury ceiling.
2. Haus Labs by Lady Gaga ($228)
Lady Gaga’s Haus Labs is the second most expensive, totaling $228 for a full face. The Triclone Skin Tech Foundation is $49 and loaded with skincare ingredients. The $29 mascara and $22 brow pencil keep it consistent with other brands, but it is the foundation and innovative formulas that drive the higher cost. Gaga’s line leans heavily into performance and sustainability, aimed at those who want their makeup to feel as innovative as it looks.
1. Trinny London by Trinny Woodall ($254)
Trinny London tops the entire list, coming in at $254 for a full routine. The BFF All Day Foundation alone costs $52, one of the highest-priced foundations in the study. Other products, like the Miracle Blur Primer ($36) and Golden Glow Bronzer ($32), cement Trinny London as a luxury line focused on quality ingredients and long-lasting formulas.
If you are curious to see how these brands stack up in terms of popularity, check out the list of the most popular celebrity beauty brands in America right now. And if you are more interested in the bigger picture of style influence, you may also enjoy the ranking of the most influential female fashion icons in the U.S.
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